ABOUT | iamdarrylyates

ABOUT ME

I am a Marketing/ Public Relations professional with experience in establishing and implementing communication and marketing strategies for businesses. With deep roots in marketing and interpersonal communications and an accompanying passion for technology, I am confident I could be an asset to your team.

Most recently, I was the Communication Manager for Audionamix, an innovative technology company that provides audio solutions to the entertainment industry. In this role, I increased awareness of the Audionamix brand by creating and distributing press releases and articles to various media outlets worldwide. I've created the company's marketing and sales materials as well as initiated a "cloud access" system to centralize all pertinent documents. In addition, I managed the social media networks, maintain and update the content on the website, as well as create, implement, and manage the internal and external communications strategies. Collaborating with a team in Paris, I have been able to help Audionamix be featured in trade publications for its work on blockbuster films such as Inception and Sherlock Holmes 2: A Game of Shadows.

I have held various internships that also honed my marketing and sales abilities as well as my people skills. As an intern at Capitol Records, I developed marketing campaigns for established artists. Also, while a radio station intern, I was able to increase ratings for the station's morning show by becoming an on air personality. Further, as a White House intern, I developed strong networking abilities by working in the Executive Office of the Vice President and handling correspondence for former Chief of Staff, Charles Burson.

I'VE WORKED WITH START-UPS, SMALL BUSINESSES, AND CORPORATIONS.

Audionamix, Los Angeles, CA

Marketing/Communications Manager 3/2011- Present
• Lead broad range of Audionamix’ corporate communications activities, focusing primarily on extending the company’s visibility in key markets to support company initiatives, news and milestones.
• Provided ongoing media relations and communications support to the Service Communications and Internal Communications teams.
• Drive communication initiative for technology start-up.
• Provide support for Audionamix’ social media initiatives, including the company’s Twitter, Facebook, LinkedIn, and YouTube accounts and other emerging social media channels.
• Planned and implemented several events for high profile clients in the film and television industry.
• Prepare Audionamix sales team for media interviews through creation of media background documents and message tracks.
• Lead communication effort for both offices in Paris, New York, and Los Angeles;
• Ensure integration of communications plans with sales initiatives.
• Act as the company point person for PR activities such as receiving and directing requests, creating/editing press releases and coordinating activities and materials for press events.
• Develop and produce customer sales tools, seminars, webinars and materials such as case studies, use manuals, videos and product information kits.
• Perform analysis to evaluate marketing activity effectiveness.
• Oversee and improve the effectiveness of company website.

EURweb.com (Gadget Guy) Los Angeles CA

Freelance Professional 11/06- Present

• Columnist responsible for InSYnc, a weekly column focusing on the latest in technology.
• Assigned to cover news in the entertainment industry and write articles based on coverage and interviews.
• Builds rapport with key figures in entertainment industry in order to acquire new business for website.
• Implements Brand Marketing/ Viral Marketing strategies for website to increase exposure.
• Interview celebrities in pop culture to create compelling news articles.

Wachovia Bank, NA Los Angeles, CA

Financial Specialist 3/2005- 1/2010
• Used consultative sales methods to sell mortgages, deposits, and investments
• Implemented market brand strategy for Wachovia in Southern California in 2007.
• Built customer rapport through providing excellent customer service and consultative sales methods.
• Maintained a diversified asset allocated portfolio to ensure financial goals were realized
• Attained series 6 and 63 (licensed to sell mutual funds and variable annuities) and Insurance license for the state of California.

Dedicated...

Determined....

Dependable...

"My passion for people drives me to excellence."

darryl yates